Explores Meta's Andromeda algorithm and 5 creative testing shifts necessary for large DTC brands to maintain performance.
Explores Meta's Andromeda algorithm and 5 creative testing shifts necessary for large DTC brands to maintain performance.
Discusses how creator-handle ads can be 70% more efficient for DTC brands through creative coverage and hyper-relevance.
Eric and Jacob from Pilothouse review three new Meta tools (CASC, AI Assistant, Creative Testing) and their impact on DTC performance.