Abby from Pilothouse discusses the Andromeda algorithm update and 5 creative testing shifts specifically for $5M+ DTC brands to stabilize performance.
Abby from Pilothouse discusses the Andromeda algorithm update and 5 creative testing shifts specifically for $5M+ DTC brands to stabilize performance.
Focuses on how modern DTC brands win on Meta using intent-based creative rather than traditional targeting, specifically following the Andromeda update.
Connor MacDonald and Cody Plofker discuss tactics and data-driven measurement frameworks for reaching new audiences on Meta for ecommerce brands.