Explores Meta's Andromeda algorithm update and specific creative testing shifts for high-scale DTC brands to improve ad performance.
Explores Meta's Andromeda algorithm update and specific creative testing shifts for high-scale DTC brands to improve ad performance.
Breaks down three new Meta tools to improve DTC performance: CASC, AI Assistant, and advanced creative testing techniques.
Focuses on the shift from manual targeting to intent-based creative updates on Meta for brands scaling between $5M and $50M.