Cherene Aubert discusses the risks of over-reliance on Meta and explores five alternative content channels to diversify DTC growth and move beyond Meta dependency.
Cherene Aubert discusses the risks of over-reliance on Meta and explores five alternative content channels to diversify DTC growth and move beyond Meta dependency.
Preston Rutherford explains how to build a brand that outlasts performance marketing tactics, specifically warning against the trap of becoming entirely dependent on Meta ads.
This episode covers the new rules for Meta attribution and how AI integration is changing the platform's advertising landscape in 2026.