Cherene Aubert discusses scaling DTC growth beyond Meta ads, specifically addressing the risks of being too dependent on the platform.
Cherene Aubert discusses scaling DTC growth beyond Meta ads, specifically addressing the risks of being too dependent on the platform.
Preston Rutherford explains how to build a brand that outlasts performance marketing tactics and avoids the trap of total Meta dependency.
The hosts discuss the current state of Meta ads, addressing rising CTRs vs. falling conversion rates and how to handle platform performance shifts.