Covers the "new rules" of Meta attribution, explaining recent changes and specific account settings brands need to test to maintain accuracy.
Covers the "new rules" of Meta attribution, explaining recent changes and specific account settings brands need to test to maintain accuracy.
Explains a major Meta attribution change that caused ROAS to appear 40% lower and provides a tactical response for ecommerce operators.
Challenges the reliance on standard Meta attribution windows and offers a framework for measuring true incremental ROAS.