Abby from Pilothouse explains the Meta Andromeda strategy and 5 creative testing shifts necessary for brands scaling over $5M.
Abby from Pilothouse explains the Meta Andromeda strategy and 5 creative testing shifts necessary for brands scaling over $5M.
Explores the shift from targeting to intent-based creative, focusing on how large DTC brands can use psychological intent clusters to improve performance.
A deep dive into Meta Partnership Ads, explaining why they are becoming the dominant ad format for successful DTC accounts and how to test them.