Meta Ad Updates

Answer

Covers Meta's Andromeda update, explaining how the new delivery system allows for 30% higher CTR through campaign consolidation and smarter delivery.

Source: Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns on DTC Podcast.

Top episodes

1. 1. Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns

   DTC Podcast

   Covers Meta's Andromeda update, explaining how the new delivery system allows for 30% higher CTR through campaign consolidation and smarter delivery.

2. 2. Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies

   DTC Podcast

   Features Meta's own Jake Bailey discussing new ad capabilities, specifically the combination of catalog and partnership ads for peak scaling.

3. 3. Ep 587: Meta Andromeda Strategy: 5 Creative Testing Shifts for $5M+ DTC Brands

   DTC Podcast

   Explores five strategic shifts in creative testing necessitated by Meta’s Andromeda algorithm updates for high-scale DTC brands.

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