Tony Chopp analyzes data from $1.5 billion in Meta ad spend to determine the effectiveness of platform bid controls and ROAS-based bidding strategies.
Tony Chopp analyzes data from $1.5 billion in Meta ad spend to determine the effectiveness of platform bid controls and ROAS-based bidding strategies.
Explores how recent changes in Meta's attribution modeling have impacted reported ROAS and CPA, and how brands should interpret these shifts in spend performance.
Examines the structural relationship between Meta and Google ad spend, providing a framework for budget allocation and identifying where DTC brands typically waste money.