Discusses the 2024 state of Meta Ads, focusing on CPM/CPC trends, flat ad spend, and increasing AOV.
Discusses the 2024 state of Meta Ads, focusing on CPM/CPC trends, flat ad spend, and increasing AOV.
Explores why Meta attribution changes caused a 40% drop in ROAS and how to navigate these reporting shifts.
Insights on Meta Shops, ad instability, and leveraging Advantage+ to optimize spend across the platform.