Mike Manheimer joins DTC Podcast to discuss a conversational SMS playbook, moving beyond basic blast promotions to real-time brand engagement that drives orders.
Mike Manheimer joins DTC Podcast to discuss a conversational SMS playbook, moving beyond basic blast promotions to real-time brand engagement that drives orders.
Explores the rise of conversational commerce by shifting email and SMS from one-way broadcasts to interactive, reply-driven channels that strengthen customer relationships.
A deep dive into building an SMS strategy that leverages high-intent engagement through personalization and effective call-to-action writing.