Brian Long of Attentive discusses how conversational commerce via SMS creates a hybrid shopping experience, bridging the gap between online and in-store.
Brian Long of Attentive discusses how conversational commerce via SMS creates a hybrid shopping experience, bridging the gap between online and in-store.
Aaron Orendorf discusses efficient SMS strategies for DTC brands and critiques the current state of conversational commerce in the messaging space.
Marketing operators discuss how to find hidden revenue in SMS programs and the role of automation in messaging strategies.