Kunle Campbell breaks down the PROFIT framework, specifically defining and explaining the Marketing Efficiency Ratio as a core metric for spend effectiveness.
Kunle Campbell breaks down the PROFIT framework, specifically defining and explaining the Marketing Efficiency Ratio as a core metric for spend effectiveness.
An episode focusing on must-measure metrics for ecommerce, including a deep dive into how and why to track MER to improve business health.
Explores the Spending Power Model and how the Marketing Efficiency Ratio determines strategy during high-stakes periods like Q4.