Nate Checketts discusses building Rhone, a premium men's activewear brand, and navigating the performance lifestyle sector through strategic pricing and growth.
Nate Checketts discusses building Rhone, a premium men's activewear brand, and navigating the performance lifestyle sector through strategic pricing and growth.
Rhone CEO Nate Checketts explains how he identified a massive hole in the supply side of the men's activewear market compared to the mature women's segment.
Eric Toda discusses the launch of Hill City, Gap Inc.’s dedicated men’s activewear line, and the strategic goal of capturing market share in the growing athleisure space.