Rhone's CEO discusses the brand's strategic approach to the premium men's activewear and performance lifestyle sector.
Rhone's CEO discusses the brand's strategic approach to the premium men's activewear and performance lifestyle sector.
Explores the intersection of sports, fashion, and culture, specifically addressing the performance challenges in men's vs. women's activewear.
Rhone CEO Nate Checketts explains identifying a supply-side hole in the market for premium men's activewear.