Media Spend Allocation

Answer

Michael True discusses using Media Mix Modeling (MMM) to confidently allocate budgets and optimize media spend across channels.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Michael True discusses using Media Mix Modeling (MMM) to confidently allocate budgets and optimize media spend across channels.

2. 2. AD TALKS: Advanced PPC Budget Allocation

   Seller Sessions

   A deep dive into advanced budget allocation strategies specifically for Amazon PPC, focused on distributing limited funds.

3. 3. Ep 259: Black Friday Review Roundtable with Meta, TikTok, and Amazon Results (AKNF)

   DTC Podcast

   A roundtable review of Black Friday performance that covers budget allocation across Meta, TikTok, and Amazon.

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