Media Relations

Answer

Jessy Klein-Fofana, CEO of LaRue PR, explains how to create media moments and maintain a consistent presence in headlines through traditional and online press outreach.

Source: Creating Media Moments with A PR Expert on Shopify Masters.

Top episodes

1. 1. Creating Media Moments with A PR Expert

   Shopify Masters

   Jessy Klein-Fofana, CEO of LaRue PR, explains how to create media moments and maintain a consistent presence in headlines through traditional and online press outreach.

2. 2. The PR Playbook from DTC Companies' Favorite Agency

   Shopify Masters

   Founder of Dreamday Lauren Kleinman shares strategies for making a brand newsworthy, monitoring media mentions, and combining PR outreach with performance marketing.

3. 3. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie of Mend agency shares insights on building media strategies for outdoor and lifestyle brands, emphasizing relationship building with media professionals and journalists.

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