Media Relations

Answer

Jessy Klein-Fofana, founder of LaRue PR, discusses building a well-rounded PR strategy and maintaining media headlines year-round.

Source: Creating Media Moments with A PR Expert on Shopify Masters.

Top episodes

1. 1. Creating Media Moments with A PR Expert

   Shopify Masters

   Jessy Klein-Fofana, founder of LaRue PR, discusses building a well-rounded PR strategy and maintaining media headlines year-round.

2. 2. The PR Playbook from DTC Companies' Favorite Agency

   Shopify Masters

   Founder Lauren Kleinman explains the 'Performance PR' model, combining traditional outreach with data-driven affiliate marketing.

3. 3. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie of Mend PR discusses building media strategies for outdoor brands and leveraging the reach of respected media professionals.

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