Media Relations

Answer

Jessy Klein-Fofana, CEO of LaRue PR, explains how to build a well-rounded PR strategy and create consistent media moments for brands.

Source: Creating Media Moments with A PR Expert on Shopify Masters.

Top episodes

1. 1. Creating Media Moments with A PR Expert

   Shopify Masters

   Jessy Klein-Fofana, CEO of LaRue PR, explains how to build a well-rounded PR strategy and create consistent media moments for brands.

2. 2. Secrets To Building A Referral Program That Actually Works

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   Learn how Pluto Pillow used strategic PR to connect with journalists and secure high-profile press mentions to drive their first sales.

3. 3. The PR Playbook from DTC Companies' Favorite Agency

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   Lauren Kleinman of Dreamday explains the 'PR Playbook' for DTC brands, focusing on outreach, media monitoring, and crisis management.

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