Andrew Gerrie discusses building media strategies and PR for lifestyle brands, focusing on product gifting and leveraging media professional integrity.
Andrew Gerrie discusses building media strategies and PR for lifestyle brands, focusing on product gifting and leveraging media professional integrity.
Gloria Chou shares her 'PR Playbook' for winning customer trust and getting media coverage through targeted journalist outreach.
Matt Kovacs reveals the PR playbook for CPG brands to get famous without ads, detailing media outreach and sampling strategies.