Media Monetization Strategies

Answer

An analysis of YouTube's evolution into a digital pay TV competitor and its impact on traditional TV advertising and media buying strategies.

Source: YouTube's Complicated Relationship With TV | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. YouTube's Complicated Relationship With TV | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   An analysis of YouTube's evolution into a digital pay TV competitor and its impact on traditional TV advertising and media buying strategies.

2. 2. E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?

   Marketing Operators

   A deep dive into performance marketing, comparing creative testing volumes and the shift from traditional advertising to partnership-based models.

3. 3. E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

   Marketing Operators

   An exploration of AppLovin as a new ad channel for ecommerce, discussing its pros, cons, and potential for scaling creative partnerships.

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