Jon Morgenstern from VaynerMedia discusses how to manage and allocate over $1.5B in annual media spend across diverse channels for massive enterprise brands.
Jon Morgenstern from VaynerMedia discusses how to manage and allocate over $1.5B in annual media spend across diverse channels for massive enterprise brands.
Explores modern measurement frameworks, the shift from click-based attribution to incrementality, and how to scale TV within a diversified media mix.
The hosts discuss setting KPIs for growth, the limitations of current attribution models, and how they specifically structure their media mix.