Media Mix Optimization

Answer

Nik and Michael True discuss modern brand budget allocation and media spend optimization specifically through Media Mix Modeling (MMM).

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Nik and Michael True discuss modern brand budget allocation and media spend optimization specifically through Media Mix Modeling (MMM).

2. 2. Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411

   Ecommerce Braintrust

   Explores multi-platform value (Amazon, Walmart) and the role of Media Mix Modeling (MMM) in future budget allocation and omnichannel strategy.

3. 3. Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing

   eCommerce MasterPlan

   The Managing Director of BAM Bamboo Clothing discusses scaling to £20m and using Marketing Mix Modeling to shift and optimize marketing spend.

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