Nik Sharma and Michael True (CEO of Prescient AI) discuss how to use MMM to redefine media measurement and optimize marketing spend for modern brands.
Nik Sharma and Michael True (CEO of Prescient AI) discuss how to use MMM to redefine media measurement and optimize marketing spend for modern brands.
Host Brett Curry and Tom Leonard dive deep into operationalizing Media Mix Modeling (MMM), incrementality testing, and why traditional attribution is broken.
Explores the future of measurement, focusing on MMM as a statistical approach to analyze the impact of various marketing factors on sales amidst shifting privacy laws.