Media Mix Modeling

Top 3 podcast episodes answering this question on AskThePods · media mix modeling strategies.

Answer

Nik Sharma and Michael True (CEO of Prescient AI) discuss modern marketing measurement and using MMM to optimize media spend.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

  1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

    Limited Supply

    Nik Sharma and Michael True (CEO of Prescient AI) discuss modern marketing measurement and using MMM to optimize media spend.

  2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

    eCommerce Evolution

    Explores the broken state of attribution and how brands can use MMMs and incrementality to understand media's contribution to sales.

  3. 3. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

    Honest Ecommerce

    Bradley Keefer and Justin Jefferson explain how Bayesian-powered MMM helps brands move from rearview analytics to predictive forecasting.

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