Media Mix Modeling

Answer

Co-founder of Prescient AI Michael True explains how to cut through messy multi-channel data using MMM to measure top-of-funnel impact and optimize budgets.

Source: Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) on Ecommerce Coffee Break.

Top episodes

1. 1. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Co-founder of Prescient AI Michael True explains how to cut through messy multi-channel data using MMM to measure top-of-funnel impact and optimize budgets.

2. 2. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Michael True, CEO of Prescient AI, joins Nik to discuss redefining measurement and budget allocation through modern Media Mix Modeling (MMM).

3. 3. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Host Brett Curry sits down with Tom Leonard to discuss operationalizing Media Mix Modeling (MMM) and incrementality testing as a solution for broken attribution.

← Search again on AskThePods