Media Mix Modeling

Answer

Michael True, CEO of Prescient AI, joins Nik Sharma to discuss using MMM to quantify impact and optimize media spend for modern brands.

Source: S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) on Limited Supply.

Top episodes

1. 1. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Michael True, CEO of Prescient AI, joins Nik Sharma to discuss using MMM to quantify impact and optimize media spend for modern brands.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Explores how to operationalize Media Mix Modeling and incrementality testing to understand media's contribution relative to a customer base.

3. 3. How We Track Revenue and Ad Spend Hourly During Cyber Five

   Marketing Operators

   Focuses on real-time revenue tracking and the evolution of media mix strategies during high-stakes periods like Cyber Five.

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