Media Buying Strategies

Answer

Explores a 'perpetual' Facebook ad strategy, focusing on creative efficiency and how to organize ad sets for maximum performance.

Source: Building a Perpetual Facebook Ad Machine on Ecommerce Playbook.

Top episodes

1. 1. Building a Perpetual Facebook Ad Machine

   Ecommerce Playbook

   Explores a 'perpetual' Facebook ad strategy, focusing on creative efficiency and how to organize ad sets for maximum performance.

2. 2. Facebook’s Move into AI with New Advantage+

   Ecommerce Playbook

   Discusses the shift in media buying from human decision-making to AI-driven strategies using Facebook’s Advantage+ model.

3. 3. Ep 84: The Art and Science of Scaling YouTube Ads with Tru Earth’s Ryan McKenzie, Saul Garcia and Jacob Geary from Pilothouse

   DTC Podcast

   A deep dive into scaling YouTube Ads with the team from Pilothouse, focusing on the specific tactics needed to grow on the platform.

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