A deep dive into YouTube media buying, targeting mistakes, and building top-of-funnel awareness effectively for DTC brands.
A deep dive into YouTube media buying, targeting mistakes, and building top-of-funnel awareness effectively for DTC brands.
A debate on sophisticated media buying tactics, focusing on creative testing and manual bid strategies versus automated scaling.
Facebook ad consultant Barry Hott shares strategies for budget allocation, testing, and why creative execution is central to modern media buying.