Media Buying Optimization

Answer

Henry Banfield from Pilothouse discusses developing a data-backed creative strategy to optimize media buying and ROAS.

Source: Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF

   DTC Podcast

   Henry Banfield from Pilothouse discusses developing a data-backed creative strategy to optimize media buying and ROAS.

2. 2. Am I Wrong About Creative Testing & Manual Bids? Jordan Menard Thinks So.

   The Andrew Faris Podcast

   Andrew Faris and Jordan Menard debate creative testing and manual bidding strategies to improve ad performance.

3. 3. Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap

   DTC Podcast

   Abby and Taylor from Pilothouse discuss the 'Andromeda Creative Trap' and how to structure media buying for strategic success rather than just speed.

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