Jordan Menard discusses creative testing and manual bidding strategies for optimizing media spend on platforms like Meta.
Jordan Menard discusses creative testing and manual bidding strategies for optimizing media spend on platforms like Meta.
Pilothouse experts debate the 'Andromeda Creative Trap' and how to structure media buying strategy beyond just creative volume.
A recap of how Pilothouse optimized media buying during high-competition periods like BFCM by using smarter creative to lower CPMs.