Brett Curry explains why brands fail at YouTube by treating it like Meta and how to properly measure its true impact using branded search lift and other frameworks.
Brett Curry explains why brands fail at YouTube by treating it like Meta and how to properly measure its true impact using branded search lift and other frameworks.
This episode addresses why most DTC brands fail on YouTube due to improper measurement and setting realistic expectations for performance beyond direct conversions.
A deep dive into YouTube ad structure, targeting optimization, and specifically how to measure performance and brand search lift for DTC brands.