Brett Curry of OMG Commerce explains how DTC brands under-count YouTube results and provides a playbook for measuring impact beyond direct conversions.
Brett Curry of OMG Commerce explains how DTC brands under-count YouTube results and provides a playbook for measuring impact beyond direct conversions.
Explores why DTC brands fail on YouTube due to poor measurement and provides a 60-day fix for tracking campaign performance effectively.
A deep dive into YouTube ad structure, targeting, and the specific metrics used to evaluate awareness and conversion performance.