Measuring Video Roi

Answer

Explores the challenges of measuring YouTube incrementality and why traditional ROAS is often a misleading metric for video performance.

Source: YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West on eCommerce Evolution.

Top episodes

1. 1. YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West

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   Explores the challenges of measuring YouTube incrementality and why traditional ROAS is often a misleading metric for video performance.

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