Measuring Video Roi

Answer

Explores measuring incrementality and ROAS in retail media and Connected TV (CTV) to understand true ad impact.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Explores measuring incrementality and ROAS in retail media and Connected TV (CTV) to understand true ad impact.

2. 2. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Nielsen experts discuss the evolving landscape of marketing measurement, ROI, and ROAS in a programmatic world.

3. 3. Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   Focuses on the complexities of measuring ROI for in-store video screens and digital audio media.

← Search again on AskThePods