Focuses on Meta's platform Threads, specifically discussing the requirement for brands to track performance and measure ROI on new social channels.
Focuses on Meta's platform Threads, specifically discussing the requirement for brands to track performance and measure ROI on new social channels.
Explains why Facebook ad ROI is often undervalued and how to use data to evaluate the true performance of social spending.
Alex Hormozi challenges the focus on surface-level social metrics, emphasizing customer acquisition and revenue as the true measures of social media ROI.