Discusses Meta's Threads and the broader challenge of measuring ROI and performance on emerging social media platforms for DTC brands.
Discusses Meta's Threads and the broader challenge of measuring ROI and performance on emerging social media platforms for DTC brands.
Explores Reddit as a commerce powerhouse and discusses the challenges of measuring ROI for social campaigns and brand lift.
Interviews experts from a social media agency about balancing organic and paid reach and determining the best ROI metrics.