Alessandro Bogliari discusses defining social commerce and, crucially, how to measure the ROI of social platform sales and influencer partnerships.
Alessandro Bogliari discusses defining social commerce and, crucially, how to measure the ROI of social platform sales and influencer partnerships.
Ricardo Belmar explores the multibillion-dollar social commerce opportunity, identifying growth gaps and methods for businesses to measure success.
Experts from Dr Traffic break down organic vs. paid social investments and provide benchmarks for what merchants should aim for in terms of ROI.