Measuring Social Commerce Roi

Answer

A special edition exploring audience value, measurement strategy, and incrementality in commerce media through the shopper's lens.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A special edition exploring audience value, measurement strategy, and incrementality in commerce media through the shopper's lens.

2. 2. Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate Sales

   DTC Podcast

   Explores TikTok’s AI tools for scaling creative and affiliate sales, focusing on social commerce and ROAS.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Experts discuss measuring retail media incrementality and comparing the effectiveness of different networks.

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