Measuring Seo Roi

Answer

Dave Levett discusses why ROAS is often a misleading metric and how to align marketing activities, including SEO, with actual business objectives.

Source: Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. on eCommerce Australia.

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1. 1. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

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   Dave Levett discusses why ROAS is often a misleading metric and how to align marketing activities, including SEO, with actual business objectives.

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