Measuring Roi Of Marketing Campaigns

Answer

Trevor Ginn and Anatoliy Labinskiy discuss optimizing ad spend and measuring campaign success through attribution and ROI across multiple digital channels.

Source: Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth on How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!.

Top episodes

1. 1. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Trevor Ginn and Anatoliy Labinskiy discuss optimizing ad spend and measuring campaign success through attribution and ROI across multiple digital channels.

2. 2. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   This episode explores frameworks for measuring true incremental ROAS and why traditional attribution windows can be misleading for marketing measurement.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses the 'Marginal ROAS Revolution' and how to use marketing intelligence to measure and automate campaign performance.

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