Measuring Pr Roi

Top 3 podcast episodes answering this question on AskThePods · measuring return on public relations.

Answer

Focuses on Incremental ROAS (iROAS) and the future of advertising measurement to evaluate true performance.

Source: Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

    Behind the Numbers: an EMARKETER Podcast

    Focuses on Incremental ROAS (iROAS) and the future of advertising measurement to evaluate true performance.

  2. 2. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

    Ecommerce Playbook

    Explores the 'Measurement Gap' and why platform ROAS is often misleading compared to true incremental revenue.

  3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

    DTC Podcast

    Discusses Marginal ROAS and how to measure the effectiveness of the next dollar of spend for better profitability.

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