Measuring Pr Roi

Answer

Discusses Incremental ROAS (iROAS) to solve performance evaluation problems, recorded at Cannes Lions.

Source: Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

   Behind the Numbers: an EMARKETER Podcast

   Discusses Incremental ROAS (iROAS) to solve performance evaluation problems, recorded at Cannes Lions.

2. 2. The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth

   Ecommerce Playbook

   Explains the 'Measurement Gap' and why platform ROAS is misleading compared to incremental truth.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Explores measuring incrementality in retail media with experts from Clerdata and EMARKETER.

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