Explores scaling DTC brands into traditional channels, focusing on understanding channel profit profiles and measurement strategies for mature retailers.
Explores scaling DTC brands into traditional channels, focusing on understanding channel profit profiles and measurement strategies for mature retailers.
A deep dive into measuring retail media incrementality and the varied success of different networks based on targeting quality.
Discusses why ROAS is a poor metric for business health and introduces ROIC (Return on Invested Capital) as a better measure of investment profitability.