A foundational episode focused on the complexities of attribution and measurement in marketing, including a specific look at podcast ad performance and tracking.
A foundational episode focused on the complexities of attribution and measurement in marketing, including a specific look at podcast ad performance and tracking.
This episode explores the 'Incrementality Playbook,' teaching marketers how to distinguish between causality and correlation in their data.
While covering Twitter takes, this episode includes a tactical check-in on podcast ad performance, tracking difficulties, and picking winners.