Measuring Podcast Roi

Answer

Podcorn's Todd Gallet discusses podcast advertising strategies, attribution, and how to drive measurable ROI from ad buys.

Source: Bonus: Podcast Advertising with Podcorn's Todd Gallet on DTC Podcast.

Top episodes

1. 1. Bonus: Podcast Advertising with Podcorn's Todd Gallet

   DTC Podcast

   Podcorn's Todd Gallet discusses podcast advertising strategies, attribution, and how to drive measurable ROI from ad buys.

2. 2. Podcasting? Radio? It’s all one big opportunity for iHeartMedia digital CEO Conal Byrne

   Decoder with Nilay Patel

   iHeartMedia Digital CEO Conal Byrne discusses the podcast industry, monetization, and the scale of the medium.

3. 3. E001: A Deep Dive into attribution and measurement

   Marketing Operators

   A deep dive into marketing attribution and measurement, discussing why it is a hot-button issue for DTC brands.

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