Todd Gallet of Podcorn discusses how brands can drive and measure ROI from podcast advertising, focusing on attribution models and ad buy effectiveness.
Todd Gallet of Podcorn discusses how brands can drive and measure ROI from podcast advertising, focusing on attribution models and ad buy effectiveness.
Explores why companies are launching podcasts and how they measure the return on investment for these content marketing initiatives.
iHeartMedia's Conal Byrne discusses the business side of podcasting, including monetization, CPMs, and the industry's growth as a digital opportunity.