Podcorn's Todd Gallet discusses how to drive measurable results and ROI from podcast ad buys and explores attribution models for the medium.
Podcorn's Todd Gallet discusses how to drive measurable results and ROI from podcast ad buys and explores attribution models for the medium.
Explores why companies are launching podcasts as hybrid marketing tools and how to measure the effectiveness and ROI of these initiatives.
Analyzes attribution challenges for retail media, including digital audio and in-store signals, and the complexity of measuring offline ROI.