Focuses on podcast advertising strategies, driving ROI from ad buys, and understanding attribution windows specifically for the podcasting medium.
Focuses on podcast advertising strategies, driving ROI from ad buys, and understanding attribution windows specifically for the podcasting medium.
Explores why companies are launching podcasts as marketing and networking tools, with a specific focus on measuring the effectiveness and ROI of these initiatives.
Discusses attribution challenges for non-digital paths, including audio and in-store signals, and how to connect exposure to actual purchase data.