Measuring Personalization Roi

Answer

Carolyn Gardner discusses managing the customer experience via web personalization and how to measure its success through KPIs.

Source: Sitebrand’s Carolyn Gardner, Director of E-marketing Services on Ecommerce Conversations.

Top episodes

1. 1. Sitebrand’s Carolyn Gardner, Director of E-marketing Services

   Ecommerce Conversations

   Carolyn Gardner discusses managing the customer experience via web personalization and how to measure its success through KPIs.

2. 2. ChoiceStream’s Toffer Winslow, Executive Vice President of Sales and Marketing

   Ecommerce Conversations

   Toffer Winslow discusses how personalization impacts key ecommerce metrics like conversion rates and shares data from a personalization survey.

3. 3. EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention

   Send It!

   Jimmy Kim and Chase Dimond break down personalization myths and focus on what actually moves the needle for revenue and retention.

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