Experts discuss measuring retail media incrementality and the varied success of Retail Media Networks based on targeting quality and consumer behavior at the point of purchase.
Experts discuss measuring retail media incrementality and the varied success of Retail Media Networks based on targeting quality and consumer behavior at the point of purchase.
This episode breaks down the truth about marketing ROI, explaining why Return on Ad Spend (ROAS) can be a misleading metric if it doesn't account for margins and COGS.
Nirav Sheth joins Mike Jackness to discuss how Conversion Rate Optimization strategies directly impact the ROI of your marketing spend and brand building efforts.