Measuring Marketing Roi

Answer

Brian Johnson shares insights on using data to drive sales and measure the profitability of marketing initiatives for eCommerce brands.

Source: Beating the Competition with Data and Algorithm - Brian Johnson - Amazon Legends - Episode #315 on Amazon Legends Podcast.

Top episodes

1. 1. Beating the Competition with Data and Algorithm - Brian Johnson - Amazon Legends - Episode #315

   Amazon Legends Podcast

   Brian Johnson shares insights on using data to drive sales and measure the profitability of marketing initiatives for eCommerce brands.

2. 2. Marketing Efficiency Ratio is a Better Metric than ROAS | Nigel Thomas | Alpha Inbound | Bonus Ep

   Honest Ecommerce

   Nigel Thomas explores replacing ROAS with Marketing Efficiency Ratio (MER) to better measure marketing performance and growth.

3. 3. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett critiques ROAS as a 'myth' and advocates for a broader understanding of Marketing ROI and attribution modeling.

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