Measuring Marketing Effectiveness

Top 3 podcast episodes answering this question on AskThePods · measuring marketing roi.

Answer

Michael Kaminsky, co-founder of Recast, discusses how to avoid wasted marketing spend through advanced analytics and marketing mix modeling.

Source: Navigating the Maze of eCommerce Metrics - Michael Kaminsky on eCommerce Marketing Podcast.

Top episodes

  1. 1. Navigating the Maze of eCommerce Metrics - Michael Kaminsky

    eCommerce Marketing Podcast

    Michael Kaminsky, co-founder of Recast, discusses how to avoid wasted marketing spend through advanced analytics and marketing mix modeling.

  2. 2. S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

    Down To Chat

    Zach Epstein of Haus joins to discuss top-of-funnel measurement, incrementality testing, and the challenges of modern marketing analytics.

  3. 3. E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

    Marketing Operators

    This episode explores influencer strategy and technical measurement tools like Geo Lift studies and attribution models to find maximum ROI.

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