Michael Kaminsky of Recast joins to discuss advanced marketing measurement, pitfalls in current metrics, and how to avoid wasteful spending through data science.
Michael Kaminsky of Recast joins to discuss advanced marketing measurement, pitfalls in current metrics, and how to avoid wasteful spending through data science.
Nielsen experts discuss the shifting landscape of marketing measurement, the evolution of evaluation metrics, and how marketers should navigate these transitions.
Dave Levett challenges the reliance on ROAS as a primary metric for marketing success and discusses how to better understand true marketing impact.