Michael Kaminsky, co-founder of Recast, discusses advanced marketing measurement, avoiding wasted spend, and the pitfalls of modern eCommerce metrics.
Michael Kaminsky, co-founder of Recast, discusses advanced marketing measurement, avoiding wasted spend, and the pitfalls of modern eCommerce metrics.
A deep dive into why marketing measurement has become more difficult and how marketers should navigate changing metrics and incrementality testing.
Connor Rolain breaks down measurement tools, Geo Lift studies, and how to effectively measure influencer marketing and ROI.