Measuring Influencer Roi

Answer

The team discusses creative strategy frameworks, specific influencer negotiation tactics, and modeling ROAS and incrementality for influencers.

Source: Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode) on Marketing Operators.

Top episodes

1. 1. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

   Marketing Operators

   The team discusses creative strategy frameworks, specific influencer negotiation tactics, and modeling ROAS and incrementality for influencers.

2. 2. How We're Reaching New Audiences on Meta with Partnership Ads

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   This episode covers partnership ads on Meta, focusing on attribution challenges like discount code leakage and measuring the full-funnel impact of social partnerships.

3. 3. From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now

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   The operators discuss measuring brand health and growth metrics beyond ROAS, including how to evaluate viral plays and organic influencer impact.

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