Measuring Influencer Roi

Answer

Explores the future of retention marketing, TikTok creator burnout, and specific frameworks for modeling influencer performance and incrementality.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Explores the future of retention marketing, TikTok creator burnout, and specific frameworks for modeling influencer performance and incrementality.

2. 2. How We're Reaching New Audiences on Meta with Partnership Ads

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   Covers reaching new audiences via Meta partnership ads and how to measure the full-funnel impact and ROI of these collaborations.

3. 3. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

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   Discusses the role of creative strategists and provides frameworks for calculating influencer performance and ROI.

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