This episode discusses where creators make money and explores the biggest challenges in measuring the impact and ROI of influencer campaigns.
This episode discusses where creators make money and explores the biggest challenges in measuring the impact and ROI of influencer campaigns.
Olivia Kory (Haus CMO) joins to discuss how to automate budget allocation and measure incrementality and ROAS across channels.
A deep dive into how AI creative strategists use modeling for ROAS and incrementality to drive performance marketing results.