Measuring Influencer Marketing Roi

Answer

Explores the evolution of creator marketing, focusing on measurement challenges and why brands are shifting to nano-influencers.

Source: Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolution of creator marketing, focusing on measurement challenges and why brands are shifting to nano-influencers.

2. 2. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Connor MacDonald and Cody Plofker discuss the future of DTC marketing, including frameworks for influencer performance and ROAS modeling.

3. 3. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Haus CMO Olivia Kory joins to discuss incrementality indexes and whether algorithms can handle budget allocation better than humans.

← Search again on AskThePods