Measuring Influencer Marketing Roi

Answer

Brett Owens, founder of Afluencer, shares expert insights on calculating the profitability and ROI of influencer and affiliate marketing campaigns for Shopify store owners.

Source: Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Brett Owens, founder of Afluencer, shares expert insights on calculating the profitability and ROI of influencer and affiliate marketing campaigns for Shopify store owners.

2. 2. Motion's Creative Strategy Summit: Why AI Creative Strategists Will Become the Highest Paid MarketersWhy AI Creative Strategists Will Become the Highest Paid Marketers (Bonus Episode)

   Marketing Operators

   The Marketing Operators break down creative strategy frameworks, including modeling ROAS and incrementality for influencer performance.

3. 3. How We're Reaching New Audiences on Meta with Partnership Ads

   Marketing Operators

   An exploration of Meta partnership ads, focusing on how to track influencer impact through KPIs, attribution challenges like code leakage, and using multipliers for measurement.

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