Measuring Content Roi

Answer

Craig Swanson joins Jim Huffman to discuss metrics for tracking content success, including pipeline influence and revenue impact.

Source: Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) on The Shopify Growth Show.

Top episodes

1. 1. Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

   The Shopify Growth Show

   Craig Swanson joins Jim Huffman to discuss metrics for tracking content success, including pipeline influence and revenue impact.

2. 2. Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Jake Karls discusses using authentic storytelling and influencer marketing to drive business growth.

3. 3. Tackling Content Complexity

   Retail Remix

   Marcel Hollerbach discusses the complexity of modern content strategies and how to measure the profitability of distribution.

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