Measuring Content Roi

Answer

Jim Huffman and Craig Swanson discuss specific metrics to track for content effectiveness and ROI, including pipeline influence and conversion lift.

Source: Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) on The Shopify Growth Show.

Top episodes

1. 1. Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

   The Shopify Growth Show

   Jim Huffman and Craig Swanson discuss specific metrics to track for content effectiveness and ROI, including pipeline influence and conversion lift.

2. 2. Tackling Content Complexity

   Retail Remix

   Marcel Hollerbach discusses the complexity of modern content strategies and how to measure the profitability of content across various channels.

3. 3. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Experts explore measuring retail media incrementality and how contextual environments drive consumer decisions at the point of purchase.

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