Marcel Hollerbach discusses the evolution of content strategies in a multi-channel world and the importance of measuring the ROI of content creation and distribution.
Marcel Hollerbach discusses the evolution of content strategies in a multi-channel world and the importance of measuring the ROI of content creation and distribution.
The team discusses modern marketing metrics, moving beyond traditional ROAS to measure brand health and the impact of viral awareness content.
Explores measuring the incrementality and effectiveness of retail media, focusing on how quality and context drive measurable success.