Measuring Content Roi

Top 3 podcast episodes answering this question on AskThePods · measuring content marketing return on investment.

Answer

Craig Swanson and Jim Huffman discuss specific KPIs for measuring content performance, including pipeline influence and revenue attribution.

Source: Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) on The Shopify Growth Show.

Top episodes

  1. 1. Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147)

    The Shopify Growth Show

    Craig Swanson and Jim Huffman discuss specific KPIs for measuring content performance, including pipeline influence and revenue attribution.

  2. 2. Jaded with Content in 2024

    eComFuel Podcast

    Tracey Wallace from Klaviyo joins the show to discuss modern content strategy and the realities of creating impactful content in 2024.

  3. 3. Tackling Content Complexity

    Retail Remix

    Marcel Hollerbach discusses the complexity of modern content strategies and how to measure ROI across various digital channels and apps.

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