Measuring Brand Impact

Answer

Preston Rutherford (Chubbies co-founder) discusses moving beyond ROAS to measure the true impact of brand-building efforts using new methodologies.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford (Chubbies co-founder) discusses moving beyond ROAS to measure the true impact of brand-building efforts using new methodologies.

2. 2. How to Grow Your Brand In 2026 | Ep 958

   The Game with Alex Hormozi

   Alex Hormozi breaks down the three main metrics used to measure brand impact and how brand building drives long-term efficiency in 2026.

3. 3. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   An exploration of how to use predictive analytics and tools like Marathon Data to quantify the revenue generated from brand-building efforts.

← Search again on AskThePods