Measurement Strategy

Answer

A deep dive into why modern measurement is complex and how to navigate the transition between old attribution models and new evaluation metrics.

Source: Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into why modern measurement is complex and how to navigate the transition between old attribution models and new evaluation metrics.

2. 2. E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

   Marketing Operators

   Explores rethinking ad optimization beyond simple conversion metrics, focusing on incremental growth and advanced measurement tools.

3. 3. Meta's Attribution Settings Don't Matter Anymore

   Ecommerce Playbook

   Challenges standard attribution settings and offers a framework for measuring true incremental ROAS in a multi-channel environment.

← Search again on AskThePods