Explores the modern difficulties of advertising measurement, shifting metrics for evaluating spend, and how marketers can navigate the transition in attribution models.
Explores the modern difficulties of advertising measurement, shifting metrics for evaluating spend, and how marketers can navigate the transition in attribution models.
A deep dive into growth marketing measurement, comparing deterministic vs. probabilistic models and the application of geo lift studies.
Focuses on rethinking ad optimization for incremental growth beyond standard Meta purchase conversion, featuring deep dives into attribution tools.