Marketplace Platform Strategy

Answer

Explores Ulta Beauty's move to a marketplace model, discussing the shift from inventory ownership to platform sales and vendor management.

Source: Behind the scenes of Ulta Beauty's new marketplace on Modern Retail Podcast.

Top episodes

1. 1. Behind the scenes of Ulta Beauty's new marketplace

   Modern Retail Podcast

   Explores Ulta Beauty's move to a marketplace model, discussing the shift from inventory ownership to platform sales and vendor management.

2. 2. #845: We are seeing some very interesting indicators for Amazon sellers... on Walmart!

   Silent Sales Machine Radio

   Focuses on marketplace diversification and specific strategies for succeeding on Walmart's platform as an alternative to Amazon.

3. 3. Making the Marketplace Model Work for You

   Retail Remix

   Adrien Nussenbaum of Mirakl discusses what works and what doesn't when retailers launch their own marketplaces.

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