Marketplace Advertising

Answer

David Cikanek explores expanding into e-commerce marketplaces, focusing on advertising strategies like Amazon Ads and Walmart Connect for global growth.

Source: Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek on The eCom Ops Podcast.

Top episodes

1. 1. Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek

   The eCom Ops Podcast

   David Cikanek explores expanding into e-commerce marketplaces, focusing on advertising strategies like Amazon Ads and Walmart Connect for global growth.

2. 2. E574: The Billion Dollar Ghost Companies of Amazon

   The EcomCrew Ecommerce Podcast

   An investigation into high-revenue 'ghost companies' on Amazon, discussing the essential role of marketplace advertising and visibility at scale.

3. 3. OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405

   Ecommerce Braintrust

   A deep dive into Online Video (OLV) and strategic ad spending on retail marketplaces to drive brand awareness and sales.

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