Marketing To Gen Z

Answer

Pacsun's CEO explains how the brand maintains relevance with Gen Z through creator partnerships and digital-first strategies.

Source: Pacsun's CEO on how the brand cracked its Gen Z strategy on Modern Retail Podcast.

Top episodes

1. 1. Pacsun's CEO on how the brand cracked its Gen Z strategy

   Modern Retail Podcast

   Pacsun's CEO explains how the brand maintains relevance with Gen Z through creator partnerships and digital-first strategies.

2. 2. 361:How Gen Z is redefining retail

   Retail Gets Real

   Rachel Bonsignore of NIQ Consumer Life explores the motivations and decision-making processes of the 2 billion digital-native Gen Z consumers.

3. 3. How JanSport is Authentically Aligning With Gen Z Consumers

   Total Retail Talks

   JanSport's VP of Global Brand Management shares how a legacy brand authentically aligns itself with Gen Z consumers.

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