A deep dive into structuring a marketing department, specifically comparing small business and enterprise frameworks, alongside hiring for specific marketing roles.
A deep dive into structuring a marketing department, specifically comparing small business and enterprise frameworks, alongside hiring for specific marketing roles.
ButcherBox CMO Kiran Smith discusses overhauling a 'startup-y' marketing team and restructuring it for a more mature, unified stage of growth.
A radical rethinking of marketing team structures in an AI-powered world, introducing the concept of 'positionless marketing' based on basketball roles.