Jenica Oliver discusses identifying when a marketing team structure is hindering growth and provides a framework for restructuring for long-term scalability.
Jenica Oliver discusses identifying when a marketing team structure is hindering growth and provides a framework for restructuring for long-term scalability.
Jennifer Zick explores the evolution of marketing team shapes, moving from traditional internal/agency models to fractional and specialized structures.
A guide to building and scaling a marketing team, specifically focusing on email and SMS roles, org charts, and avoiding bloat during growth phases.