Marketing expert Jennifer Sutton discusses navigating industry fragmentation and the necessity of aligning marketing strategies with core business goals.
Marketing expert Jennifer Sutton discusses navigating industry fragmentation and the necessity of aligning marketing strategies with core business goals.
Jennifer Zick explains how 'random acts of marketing' kill growth and why businesses need scalable growth systems rooted in strategic alignment.
Fractional CMO Tiffany Wilburn explores how to align brand and performance marketing to create a stronger consumer relationship and maximize ROI.