Jennifer Zick discusses moving away from 'random acts of marketing' toward a unified strategic function that aligns positioning, pricing, and lead generation.
Jennifer Zick discusses moving away from 'random acts of marketing' toward a unified strategic function that aligns positioning, pricing, and lead generation.
Experts from Pilothouse explain how to break the 'tactical spin cycle' by building a cohesive strategy that scales across multiple channels.
A case study on the brand 31 Bits, focusing on the practical steps and challenges involved in re-aligning marketing efforts to prioritize product over brand impact.