Marketing Spend Allocation

Top 3 podcast episodes answering this question on AskThePods · allocate marketing spend effectively.

Answer

Explores marketing spend benchmarks for DTC brands at different stages of growth, from $10M to $1B in revenue.

Source: What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6 on DTC Podcast.

Top episodes

  1. 1. What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

    DTC Podcast

    Explores marketing spend benchmarks for DTC brands at different stages of growth, from $10M to $1B in revenue.

  2. 2. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

    Honest Ecommerce

    Discusses using Bayesian-powered marketing mix modeling for outcome forecasting and strategic budget allocation decisions.

  3. 3. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

    How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

    Focuses on optimizing ad spend across multiple digital channels like Meta, Google, and TikTok for eCommerce growth.

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