Marketing Segmentation

Answer

Nikki Tooman, CEO of Sticky Digital, discusses how to use retention marketing and lifecycle segmentation to solve merchant growth problems.

Source: Loyalty, Surprise and Delight, and Segmentation on Hit Subscribe | The subscription ecommerce podcast by Recharge.

Top episodes

1. 1. Loyalty, Surprise and Delight, and Segmentation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Nikki Tooman, CEO of Sticky Digital, discusses how to use retention marketing and lifecycle segmentation to solve merchant growth problems.

2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Jordan Gordon from Pilothouse discusses how to track lifecycle metrics and use customer segmentation to improve email retention and brand health.

3. 3. Mastering the Art of Market Differentiation - with Jesse Wroblewski

   eCommerce Marketing Podcast

   Arlen Robinson and Jesse Wroblewski discuss the importance of market differentiation and how it leads to effective segmentation in crowded e-commerce spaces.

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