Marketing Segmentation

Answer

Arlen Robinson and Doug Howarth discuss Hypernomics, analyzing market behavior across multiple dimensions to improve e-commerce and segmentation strategies.

Source: Mastering Hidden Markets Through Hypernomics - with Doug Howarth on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering Hidden Markets Through Hypernomics - with Doug Howarth

   eCommerce Marketing Podcast

   Arlen Robinson and Doug Howarth discuss Hypernomics, analyzing market behavior across multiple dimensions to improve e-commerce and segmentation strategies.

2. 2. Loyalty, Surprise and Delight, and Segmentation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Nikki Tooman, CEO of Sticky Digital, explores retention marketing specifically through the lens of loyalty and lifecycle segmentation.

3. 3. Mastering the Art of Market Differentiation - with Jesse Wroblewski

   eCommerce Marketing Podcast

   Jesse Wroblewski discusses how differentiation sets brands apart and leads to effective targeting of specific population segments.

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