Marketing Roi Optimization

Answer

Constantine Yurevich discusses Marginal ROAS and how to use data-driven modeling to optimize marketing spend beyond basic attribution.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses Marginal ROAS and how to use data-driven modeling to optimize marketing spend beyond basic attribution.

2. 2. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Andrew Lipsman and Meghan Corroon explore retail media incrementality and how brands can measure and optimize their performance across retail networks.

3. 3. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Anatoliy Labinskiy shares strategies for allocating ad budgets across multiple channels to achieve the best performance and return on investment.

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