Marketing Roi Optimization

Answer

Constantine Yurevich discusses Marginal ROAS and how Meta's algorithm works to optimize ad spend for maximum efficiency beyond basic attribution.

Source: Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Constantine Yurevich discusses Marginal ROAS and how Meta's algorithm works to optimize ad spend for maximum efficiency beyond basic attribution.

2. 2. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Experts discuss measuring incrementality in retail media to ensure marketing spend is actually driving new sales rather than just claiming existing ones.

3. 3. Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

   How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

   Anatoliy Labinskiy shares strategies for allocating ad budgets across multiple platforms to achieve the best performance and return on investment.

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