Marketing Roi Measurement

Top 3 podcast episodes answering this question on AskThePods · measuring marketing roi.

Answer

This episode explores how to measure the real impact of retail media using incrementality, featuring experts from Clerdata and Acadia.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

  1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

    Ecommerce Braintrust

    This episode explores how to measure the real impact of retail media using incrementality, featuring experts from Clerdata and Acadia.

  2. 2. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

    DTC Podcast

    Constantine Yurevich of SegmentStream breaks down Marginal ROAS and how to measure the true effectiveness of Meta's advertising algorithms.

  3. 3. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

    eCommerce Australia

    Dave Levett challenges the reliance on ROAS in eCommerce and explores more accurate ways to measure marketing investment success and brand equity.

← Search again on AskThePods