A deep dive into measuring the true impact of retail media spend, focusing on incrementality and success across different retail media networks.
A deep dive into measuring the true impact of retail media spend, focusing on incrementality and success across different retail media networks.
Dave Levett challenges the reliance on ROAS, explaining why it's a flawed metric for long-term eCommerce growth and how to better evaluate marketing performance.
Explores the 'Marginal ROAS Revolution' and how to use advanced attribution and algorithmic insights to measure marketing effectiveness more accurately.