Focuses on measuring retail media incrementality and comparing success among RMNs through data-driven attribution and measurement models.
Focuses on measuring retail media incrementality and comparing success among RMNs through data-driven attribution and measurement models.
An exploration of why traditional ROAS is a flawed metric for measuring true marketing ROI and how to think about net revenue versus brand investment.
Explores the marginal ROAS revolution and sophisticated attribution models to understand the actual return on additional advertising spend.