Focuses on measuring the incrementality of retail media and how to capture consumer decisions at the point of purchase using advanced measurement methodologies.
Focuses on measuring the incrementality of retail media and how to capture consumer decisions at the point of purchase using advanced measurement methodologies.
A critical look at why traditional ROAS is a flawed metric for eCommerce and how to better measure the long-term ROI of brand investments.
Discusses why judging success solely on ROAS/ROI is dangerous and how to calculate true profitability by accounting for margins, fees, and customer data.