Marketing Roi Measurement

Answer

Focuses on measuring retail media incrementality and comparing success among RMNs through data-driven attribution and measurement models.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Focuses on measuring retail media incrementality and comparing success among RMNs through data-driven attribution and measurement models.

2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   An exploration of why traditional ROAS is a flawed metric for measuring true marketing ROI and how to think about net revenue versus brand investment.

3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

   DTC Podcast

   Explores the marginal ROAS revolution and sophisticated attribution models to understand the actual return on additional advertising spend.

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