Marketing Roi Measurement

Top 3 podcast episodes answering this question on AskThePods · measuring marketing roi.

Answer

A deep dive into measuring the true impact of retail media spend, focusing on incrementality and success across different retail media networks.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

  1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

    Ecommerce Braintrust

    A deep dive into measuring the true impact of retail media spend, focusing on incrementality and success across different retail media networks.

  2. 2. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

    eCommerce Australia

    Dave Levett challenges the reliance on ROAS, explaining why it's a flawed metric for long-term eCommerce growth and how to better evaluate marketing performance.

  3. 3. Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

    DTC Podcast

    Explores the 'Marginal ROAS Revolution' and how to use advanced attribution and algorithmic insights to measure marketing effectiveness more accurately.

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