Marketing Roi

Answer

Focuses on retail media incrementality and sophisticated measurement of marketing effectiveness with Andrew Lipsman and Meghan Corroon.

Source: Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366 on Ecommerce Braintrust.

Top episodes

1. 1. Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366

   Ecommerce Braintrust

   Focuses on retail media incrementality and sophisticated measurement of marketing effectiveness with Andrew Lipsman and Meghan Corroon.

2. 2. Double Your Shopify Revenue In 5 Simple Steps

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   A deep dive into why standard ROI metrics like ROAS can be misleading and how to calculate actual profitability for Shopify stores.

3. 3. Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce.

   eCommerce Australia

   Dave Levett challenges the heavy reliance on ROAS, arguing for a more holistic view of marketing investment and brand health.

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