Marketing Psychology

Answer

Focuses on behavioral research and subconscious factors driving consumer behavior.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Focuses on behavioral research and subconscious factors driving consumer behavior.

2. 2. Best Ecommerce Websites Right Now (And What They Get Perfectly Right)

   Ecommerce: The Hammersley Brothers

   Reviews top eCommerce sites through the lens of emotional design and customer psychology.

3. 3. Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

   DTC Podcast

   Explores cognitive psychology principles like memory and association to improve brand salience and ad creative.

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