CTC growth strategists Lacie Geary and Brian Sakansky dive into building and executing precise growth forecasts and performance reporting.
CTC growth strategists Lacie Geary and Brian Sakansky dive into building and executing precise growth forecasts and performance reporting.
Part of an EMARKETER miniseries, this episode explores the measurement blueprint for advertising, focusing on omnichannel metrics and ROI.
Sarah Carusona discusses the essential growth metrics and Marketing Mix Modeling (MMM) that 7-figure brands need to track for success.